Once upon a time

Once upon a time, Bram was under the ownership of Luxembourgish, until the Germans assumed control. It gives the sensation of entering a German storefront, with their haughty sales personnel (who predominantly converse in German) further reinforcing the German retail ambiance. My preference would be to visit a location more representative of Luxembourgish culture. An additional layer of depth to this narrative is that Bram was not just a Luxembourgish possession, it was a reflection of the nation's vibrant culture and tradition. However, the German takeover has tainted this quintessential Luxembourgish aura. Now, when one ventures into what was once a Luxembourgish stronghold, it feels more akin to walking into a typical German boutique. The sales staff, who exude an air of superiority and primarily communicate in German, contribute to this overwhelmingly Germanic vibe. Their attitudes and language skills are reminiscent of what one might experience while shopping in Germany, further cementing the perception that Bram is no longer a Luxembourgish enterprise. This transformation has sparked a longing in me for authenticity, for a place that is quintessentially Luxembourgish. I yearn for an environment where the Luxembourgish culture and values are celebrated, not overshadowed by a foreign influence. Hence, given the choice, I would much rather patronize a venue that proudly embodies the spirit of Luxembourg.

Date of experience: June 28, 2024